Workfolio Executive Visibility Platform

Social CV, Professional CV and Personal Website

Do you need a Social CV, Professional CV or even an Executive CV presence on the web. Both questions pose an interesting dilemma especially for those that have not really been interested or seen the need for creating a presence on the social networks to date. What should you do or importantly, what must you do?

Ultimately, this depends on your philosophy and how you view your career path. If we take your career path and drill down into what has happened thus far and then compare this with world as it stands today then we will probably find two quite different elements. Prior to the economic changes wrought by the Financial Crash or 2007 – 2008, you would generally find that a position within an organisation was quite static once you were in and likely to present promotion opportunity to those that showed promise (that’s a broad brush analogy!)

During and after the Financial Crash a few scenarios have occurred or may yet occur that could impact your career.

Organisational changes both negative and positive: Contraction, closure or expansion and the subsequent effect on the workforce at all levels.

But how does this impact the way you look for work or even how you present yourself?

If you have not used the internet for any means of self promotion, this answer could prove quite startling:

92% of Recruiters used social media to recruit in 2012.

Which ever way you decide to carve that number up to suit your profile it will still remain a very large percentage. How relevant is this to you would depend quite significantly on the seniority of your last or current position, or at least you would think that might be the situation.

It is, but not for everyone.

Seniority and networking will still provide a buffer zone from the need to use social media as a promotion tool, but if your career has been or is in a state of flux why would you want to remove yourself from an element of the job market? However, this window of avoidance is narrowing and very quickly, to the point where it will be closed within 2-4 years, maximum.

So, how do you change or adapt to what the employment market requires?

Three options as a basis to push off from:
A social cv: something that is more suited to Generation Y with an artistic or creative flair and offers a career representation within an infographic.

Linkedin: Used wisely this can and will create opportunities – providing you are able to portray the detail and talent that recruiters or employers are looking.

A Professional CV: Still the place to begin and end.

A Personal Executive Website: What if you could represent yourself in a professional space without the white noise of social media hindering your profile or displaying a competing peer group? We have a solution.

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Amazon CV

The Amazon CV – Personal Branding & A Lesson In Visibility

Philippe Dubost, a French Web Product developer was a little frustrated with the concept of sending out a CV and secondly how to be noticed. He considered himself to be talented and had a winning personality, but the job market did not seem to show the interest he had hoped for. Instead of withdrawing into himself he decided the only option was to turn himself into a marketable product, “borrow” the page design of the largest retailer on the planet, Amazon and set to work on creating the Amazon CV:

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Describing himself as being entrepreneurial is, in his particular instance, accurately reflected on his webpage. You can not deny that he has created a first – a unique proposition. With a little smart marketing via a popular blog his CV became a fleeting internet sensation.

But how can we adopt the lessons and incorporate the approach to your CV and Job Search? I would suggest by initially being realistic. Philippe has set a very high bar, but it is possible to differentiate how you are viewed by prospective employers. It just takes effort and an understanding of how you fit a person specification and tailor your CV to the role specification.

If you would like to know more about a Professional CV can help you achieve this then contact us by clicking here

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